Specialised. Qualified. Experienced.

Marketing consultancy for businesses at the foot of their next mountain.

If you’re like most business owners, you spend so much time working in your business, you don’t have time to work on it.

You know what it’s like…

You’re so caught up delivering your service or selling your products, that list of things you need to do to make your business run better just keeps growing. The squeaky wheel gets the oil. And the important, but not as urgent tasks get put away for another day.

If you want someone to help pick up those marketing and digital jobs and make them happen, I’m your man.

Think of me as the marketing guy you need one or two days a month to get things set up, to the next stage, or just humming along a little better. So rather than trying to manage a handful of agencies or experts with competing priorities, you can save time and keep it simple.

Through me you’ll get:

The analysis, advice and recommendation of what you should do next and
Access to a network of specialist designers, copywriters, search engine optimisation, and performance marketing experts to deliver the work that needs doing.

Let me take your six

“On Your Six” comes from a military phrase which roughly means “I’ve got your back” (think 12 o’clock is straight ahead, 6 o’clock is behind you). I started doing this because I love what marketing can help achieve and I love helping people.

I want to help you figure out what your business’ next step is and help you take it.

- Luke

I’ve got your back.

Let’s make it happen.

Get in touch

Here’s what I can help you with

DEFINING YOUR STRATEGY

Look, the ‘s’ word gets a bad wrap because people misuse it. Strategy is choosing what not to do. I can help you do less and achieve more by focusing your marketing on what works.

EXPANDING YOUR DIGITAL PRESENCE

If you’re an offline business looking to digitalise, a website and a basic sales funnel are a great place to start to get more customers through the door.

OPTIMISING YOUR BUSINESS WITH MARKETING

Not every business needs to grow. That doesn’t mean you can’t use marketing to make things run smoother and save you time for more important things.

Find out more

Here’s some free stuff to help you get started

I told you I love marketing and helping people - Here’s proof of that. I’ve written a stack of articles to help you think, or re-think how you approach marketing your business.

Featured

Pragmatic SEO for the Busy Business Owner

SEO might seem like another complex job on your to-do list, but it doesn’t have to be. Here’s a straightforward guide, with very clear actions, to help you boost your online presence without getting bogged down in technical details.

Inspo from Cannes Lions 2024

The Cannes Lions Advertising Festival awards the most innovative and impactful marketing ideas from around the world. I've summarised a few of the best ones from this year, and offer ideas about how you can apply the lessons to your business.

The Value Ladder: Why you should be giving stuff away for free.

Telling a customer how good your product is not equal to the value the product can deliver. That’s why you need to build trust first, so that when you do tell them how good you are, they believe you. But how do you build trust? The easiest way is to add value to their business… for free!

Why are you going to that event?

If you want to make your attendance at an industry conference or event worthwhile you’ll need to be pragmatic and think more about just showing up on the day. But how do you even choose which ones to go to? Here are a few ideas to consider.

Case study: Case studies

Your prospective customers are looking for examples of how others overcame the same challenges they have. Case studies are simply stories of your customer’s experience. You’ll usually write them to illustrate how your customer overcame a challenge or took advantage of an opportunity. Here’s a quick summary of the how and why.

Websites and SEO 101

This bit of advice is the kick starter for your interweb marketing and SEO journey. Nothing too complex. No theory/SEO wizardry - just the fundamentals you’re going to want to grips with as a business owner.

The one thing wrong with design subscriptions

Subscription services are all the rage. TV, news, food, booze, clothes. You name it there’s a subscription service for it.. What we’re looking at in this post is the more recent addition the subscription world: graphic design and creative services and how you can make sure you’re getting your money’s worth from your subscription.

3 behavioural economics hacks to make your business more money

Behavioural economics is the study of how we make our decisions as humans. We make choices every day and our decision-making processes are affected by heuristics which are shortcuts we use to make decisions. Here are a few examples of heuristics and how you can leverage them to influence consumer behaviour to the benefit of your business.

Turbo charge your surveys with customer insights

Now our path moves into the realm of qualitative and quantitative research. Think of this as a primer. You’ll walk away with a better understanding of the two approaches and how they work together. I’ll hopefully also give you an idea of which methodologies you might employ to help you improve your business.

It's not the size that counts, it's how you measure it

You do lots of work and spend plenty of money finding new customers and marketing to them. How do you know it’s making a difference? This is how. Here are the top 5 marketing metrics you should be tracking.